The CHALLENGE for BMW, was to reach their difficult-to-target client base of families and to simplify their Family orientated message. Both goals were achieved by producing a well scripted and engaging promotional film. Centered on the experiences of a boy with his family visiting the car dealer, we created an intriguing story of his journey with a playful twist. The theme was to identify that BMW is a family orientated brand as well.
We produced a film that is perfect for in car showroom use, both in volume and volume limited environments. BMW declared themselves "delighted" with the resulting film.
"Clever storytelling and images that re-enforce the brand throughout. Very professional."
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