So, How Do We Go About Commissioning a Corporate Video?
For the purposes of this article, let’s assume your corporate video production project
will include video production as well as graphical/multimedia content.
Get Noticed Media can of course provide multimedia projects without video, but video production is our core service – it’s what we’re passionate about.
It’s important to sit down with a production company and discuss your requirements
in detail rather than just emailing a brief to several companies to get comparative quotes. There are subtleties about your company that cannot be understood from an emailed brief such as preferred terminology, your company culture, your personality and your working environment.
Try to establish a rapport with your chosen company. Video is very labour intensive and you will need to work together to get the most from your investment.

Before you meet them, you should think about these questions:

So How Much Does A Video Cost?
There are many variables in production.
The number of locations that need to be filmed in, number of cameras, tape format, number of interviewees, presenters, actors, props, studio fees, etc. and the delivery format (VHS, DVD, CD, webstreaming, conference).
So it is very difficult to give a ballpark figure. A video can cost between £9,000 and £100,000+
If you give a production company a budget, they will be able to put together an appropriate proposal and quotation (and won’t include suggestions of using celebrity presenters and voiceovers or Hollywood style special effects if this doesn't suit your budget!)
All Get Noticed Media quotations are itemised so you will see exactly where your money is being invested.
If your budget is limited – here are some of the best ways to reduce production costs:
To get the best pictures, we prefer to shoot on broadcast quality betacam SP or digibeta tape. However, this can be expensive and if the presentation is not for a big screen or for DVD, then we can shoot on DVCam or Mini DV.
Reducing the number of locations you want to film in can reduce the number of days spent on a shoot. This in turn reduces the crew hire fees for camera, sound, director and PA.
Longer shoots and certain styles of programme can create more footage to go through and edit. To stick to a budget, try and film in locations which are local to each other so that more than one can be filmed on the same day.
Choose an appropriate style of programme. For example, if you need to film staff progress over time, consider using video diaries that they can do themselves.
Do you already own good quality footage that could be repurposed?
If possible, avoid costly location and studio fees by filming at your own premises – but be aware that video requires quiet, space for lights and crew and can cause some disruption to a normal day's work.
Use staff rather than actors – but don’t get them to act! Only get them to do what they do every day.

What Is your Timescale?
When do you need the project? If you require copies for a conference or exhibition, the production will need to be completed at least 2 weeks before the event so that copies can be printed and packaged. Make sure your production company knows the deadline – and tell them if it moves!
As a guide, a project will take :
a week to script
a week for preproduction – organising locations and actors
a week for filming
a week for logging and editing to produce a rough-cut off-line version for approval
an on-line finished version will then be created from your list of amendments
a further 2 weeks for duplication/replication
Your programme can be produced in 4 to 5 weeks. It can of course be done quicker – but your investment is better spent if time and care is taken on it. Quality control and testing cannot be rushed, it can only be bypassed - and that means a lower quality product.
We do not take on a project if we feel that we will not have the time to produce a programme that we can be proud of. So - the sooner you get in touch with us, the better!